About

I build the pipeline behind the work

I'm an Art Director, Technical Artist, and Content Engineer. I work with agencies and tech companies, and I love balancing work for small clients, nonprofits and global brands. I started in advertising, so for me the concept always comes first.

I use AI to make taste repeatable and scalable. For every exciting breakthrough, there are failed renders, stubborn artifacts, or ideas that just don't translate. When that happens, I trace it back to the step that caused it and fix it there, without losing the idea.

I'm open to Art Director, AI Art Director, Creative Director, GenAI Creative Lead, AI Technical Artist and Forward Deployed Creative roles, and to freelance and consulting work.

Talk soon,

What I do

  • Art direction

    The look of a film, campaign or product, from concept and AI storyboards to the final frame.

  • AI workflows and pipelines

    I write the prompts, build the workflow, and find and fix what breaks when the output slips. Recent tools: Midjourney, Nano Banana, Seedance, MiniMax, Weavy, Photoshop, Topaz and ElevenLabs.

  • Creative direction

    On my own or leading a small team, from the first idea to delivery.

  • Design and development

    Interactive websites and 3D on the web. I built this site by directing AI coding agents.

Brands I loved working with

  • Meta
  • OpusClip
  • Google
  • Concentrix
  • Disney
  • National Geographic
  • Amazon Prime
  • Capcom
  • Discord
  • Nivea
  • Asahi
  • Publicis Groupe
  • Pampers
  • Oral-B
  • Wavemaker
  • Corner Table Creative
  • Nomadic

How I got here

  1. 2026 to now

    AI Creative Director & Technical Artist

    Freelance

  2. 2026

    AI Technical Artist

    OpusClip

    • My workflows were integrated into the product, and several became foundational to its style extraction and handling. Users could reliably extract their own styles and reuse them in their own generations.
    • I redesigned the prompt-to-video workflow, then prototyped and tested it before handing it to engineering to build.
    • I built the system that turned design choices into repeatable styles, and designed the styles and video templates users create with.
    • I set up and evaluated new video models as an art director, then gave engineering proposals backed by data: what prompting could fix, and what came down to the model.
  3. 2024 to 2025

    GenAI Technical Artist & Content Engineer

    Meta Superintelligence Labs

    • I worked on AI Studio and Vibes, and my work also shipped inside Meta AI, Messenger, and Instagram as an in-feed experience.
    • I led the visual direction on some projects and shaped it on others, defined tone, narrative and concept, and directed how everything moved.
    • I created, reviewed and curated images, built the styles and prompts to hold up at scale, worked with product and trained colleagues.
    • I built reusable image generators. When an image or video looked wrong, I traced it back through the pipeline to the cause, then wrote the fix into a guide for the team.
  4. 2022 to 2024

    Art Director & Technical Artist

    Publicis Groupe · DDG Creative · Nomadic

    Art direction, moving toward the technical side: web, 3D and my first generative work. I got more interested in how things get made.

  5. 2019 to 2023

    Founder and Creative Director

    Independent creative studio

    I ran my own studio, from pitching and scoping to directing and delivery, for startups, nonprofits and consumer brands.

  6. 2014 to 2019

    Design and advertising

    London · Budapest · Rotterdam

    Graphic design, then social and brand strategy.

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